As consumer demand for instant services continues to increase, Stephen Marshall, Insure Apps, introduces the benefits of the mobile app for insurance.
Q: As the ‘access on-demand’ culture continues to expand, how important is it to have ‘service on the go’ for your business?
A: It’s absolutely vital. People expect more and more in the way of instant response. Expectations have gone up and technology needs to match this. Our business exists because there’s a significant problem with time delays in people reporting claims. In the UK, it takes an average of 23 days for someone to report a commercial motor incident. There are all sorts of reasons for this, but in today’s world that doesn’t fit. That problem needed to be solved and that’s what our business is all about; creating flows of information to multiple people at the push of a button on a smartphone.